U praksi američki partneri vole slikovito prezentovane planove sa puno slika ili grafikona. Za razliku od nemaca, amerikanci gledaju pre svega valjanost ideje.
Prilikom pisanja biznis plana po tipčnoj američkoj metodologiji, poslovni poduhvat treba sprovesti kroz sledeće tačke:
- Executive Summary
- Introduction
Business Opportunity Product / Service Description Current Business Position The request
- Company Background
- Introduction
Business Description Company History Curent Position and Business Objectives Ownership
- Products
- Introduction
Product Overview Competitive Analysis Suppliers and Invetory Research and Development
- Services
- Introduction
Service Descriptions Competitive Comparison Service Delivery Research and Development
- The Industry, Competition and Market
- Introduction
Industry Definition Primary Competitors Market size Market Growth Customer Profile
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- Marketing Plan
- Introduction
Competitive Advantage Pricing Distribution Channels Promotional Plan Feedback
- Operating Plan
- Introduction
Location Facility Operating Equipment Suppliers and Vendors Personnel Plan General Operations
- Managment, Organization and Ownership
- Introduction
Managment / Principals Organizational Structure Professional Consultants Ownership and Boards
- Goals and Strategies
- Introduction
Business Goals Keys to Success Future Plan
- Financial Assumptions
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